Case Study
Website ReLAUNCHWEBSITE RELAUNCH
Aligning Your Online Presence with Your Value Proposition
A website is an essential cornerstone of your online presence, acting as the central platform that reflects your brand and establishes credibility. It allows you to showcase your brand by highlighting your unique identity, values, and visual style, creating a cohesive and professional image that resonates with your audience. Additionally, a website helps you communicate your value by presenting clear, compelling content about your products, services, and what sets you apart from competitors. Finally, it provides a space to connect with your audience through interactive features such as contact forms, blogs, or social media integrations, fostering engagement and building lasting relationships.
WEBSITE RELAUNCH
Updating Website Content and Design to Align with a New Value Proposition
Challenge
A behavioral training company redefined its value proposition to leverage market opportunities and fuel additional growth. The company was seeking to broaden the company’s reach and deliver a targeted message to potential new audiences. The business also wanted to capture information on additional prospective clients who were interested in the company’s service offering.
Solution
The plan to implement a comprehensive marketing strategy that would deliver messaging about the company’s new value proposition began with a redesign of the company’s website. The website relaunch included new design, enhanced functionality, and revised content. The new design incorporated a focus on the company’s branding guidelines. Content was created to reflect the new value proposition, appeal to a better-defined audience base,and optimized for SEO. Website navigation was enhanced to update functionality to capture leads, generate direct sales, and drive customers to the company’s product on Amazon.
THE RESULTS
By creating website content aimed at specific market niches, the company was able to drive leads from a variety of online marketing channels to information to move website visitors down the marketing funnel. Several forms were designed to facilitate lead capture to provide opportunities for additional lead conversion. The visual redesign emphasized the company’s new value proposition which expanded its target market to larger and longer-term clients. Specific sections of the website were designed to facilitate content sharing between the company’s other online platforms like Youtube, Amazon, and Patreon.