CASE STUDIES
STRATEGIC PLANNINGComprehensive strategic planning, from high-level strategy to detailed execution helps optimize your marketing goals and objectives.
01. Strategy Formulation
Strategic marketing planning and formulation provide a focused framework that builds upon a foundation of research and analysis to align goals, identify opportunities, and guide actionable steps to foster long-term business success.
02. Marketing Funnel Creation
Creating a comprehensive marketing funnel is a crucial element of strategic marketing planning, as it maps the customer journey, nurtures leads at every stage, and ultimately drives conversions and long-term business growth.
03. Framework Development
Developing integrated marketing tactics that align with the customer journey through the marketing funnel is essential for building awareness, maximizing impact, and sustaining business growth objectives.
The Creation of Marketing Strategy
Strategic Planning Case Studies
VALUE PROPOSITION
A behavioral training company realigns its value proposition to switch from a one-time purchase to an ongoing service model.
PIVOT STRATEGY
A manufacturer of aesthetics devices changes its market entry strategy in response to the impact of COVID on its distribution channel.
END-TO-END FUNNEL SUPPORT
A financing company revamps its marketing, sales, and customer service tactics to convert a greater percentage of MQL to SQL.
Finding the Missing Link
An insurance provider rethinks its approach to providing excellent customer service to create fans at the bottom of the funnel.
BIFURCATED MARKETING
An international manufacturer implements marketing tactics aimed at B2B customers and consumer end-users to enter the US market.
MESSAGING REALIGNMENT
An IT firm broadens it market reach by refining its messaging, channels, and timing to meet customer needs earlier in the sales process.