CASE STUDIES
RESEARCH & ANALYSISMarket research and business intelligence are the foundation of marketing strategy, helping to identify pain points and market opportunities.
01. Market Potential
Determining the portion of the actual target market that a business can realistically capture, considering factors such as competition, market share, and the business’ resources and capabilities, is critical for setting realistic sales and marketing goals.
02. Market Positioning
Establishing a brand, product, or service in the minds of a target audience relative to competitors by focusing on identifying unique attributes and benefits that differentiate an offering, ensuring it appeals to the needs and preferences of the market.
03. Market Opportunity
Identifying whitespace opportunities—those untapped areas where customer needs remain unmet or competition is minimal—can offer enormous potential for growth, enabling businesses to uncover new ways to innovate and expand their market presence.
The Foundation of Marketing Strategy
Research & Analysis Case Studies
SOM MARKET POTENTIAL
A B2B SaaS company drills down to more realistic market estimates to develop a targeted growth strategy.
Market entry
An international B2B2C company defines the opportunities and channels for entry into the US market.
Market Positioning
A B2B professional IT services firm evaluates its positioning and realigns its marketing strategy.
local market opportunity
A B2C personal services company identifies an underserved market niche in a local market to expand services.
Brand Messaging
A regional professional organization seeking to understand the perception of its brand messaging among target audiences.
customer personas
A Fintech company seeking funding develops customer personas for targeted market niches and identifies two new market segments.