emerge marketing blog
Marketing Insights
Providing strategic marketing insights that explain what we do, how we do what we do, and why we do what we do. The Emerge Marketing blog provides practical and actionable tips for small to medium-sized businesses seeking to build and implement successful marketing strategies.
Evaluating Whitespace Opportunities to Propel Your Marketing Strategy
In today’s crowded marketplace, identifying opportunities for growth and differentiation is key to building a competitive edge. Whitespace opportunities—those untapped areas where customer needs remain unmet or competition is minimal—can offer enormous potential for growth.
How To Conduct a SOM Analysis
With a well-executed SOM analysis, businesses can pursue market opportunities more effectively, leading to sustainable growth in competitive markets. A SOM analysis lays the groundwork for a data-driven strategic marketing plan that guides the allocation of resources, product development, and sales efforts.
Evaluating Market Potential to Prioritize Growth
Identifying the potential market for a business’s products or services is crucial for developing a targeted growth strategy. Businesses must drill down to more realistic market estimates to make informed decisions. This process involves analyzing the Serviceable Obtainable Market (SOM).