Nov 17, 2024 | Strategic Planning
In today’s crowded marketplace, identifying opportunities for growth and differentiation is key to building a competitive edge. Whitespace opportunities—those untapped areas where customer needs remain unmet or competition is minimal—can offer enormous potential for...
Nov 4, 2024 | Research & Analysis, Strategic Planning
Identifying the potential market for a business’s products or services is crucial for developing a targeted growth strategy. While a broad understanding of the market’s size is helpful, businesses must drill down to more realistic market estimates to make...
