Nov 11, 2024 | Research & Analysis
As we discussed in our blog post, Evaluating Market Potential to Prioritize Growth, Serviceable Obtainable Market (SOM) analysis is a vital component of strategic marketing, enabling businesses to set realistic growth targets, optimize their marketing strategies, and...
Nov 4, 2024 | Research & Analysis, Strategic Planning
Identifying the potential market for a business’s products or services is crucial for developing a targeted growth strategy. While a broad understanding of the market’s size is helpful, businesses must drill down to more realistic market estimates to make...
