STRATEGIC MARKETING CONSULTING
What we Do Best
We provide customized strategic marketing consulting services that provide comprehensive guidance from high-level strategy to detailed execution to help our clients optimize their marketing goals and objectives.
OUR SERVICES
An Integrated Approach
Our integrated marketing strategies encompass multiple marketing channels that reach the right audiences to drive growth. We understand the nuances needed to design and execute marketing campaigns that drive revenue, whether you’re a B2B, B2C, or B2B2C business.
BUSINESS INTELLIGENCE
Collecting and analyzing data about market trends, customer behavior, competitors, and industry developments to identify opportunities, mitigate risks, and adapt strategies to maintain a competitive edge.
MARKET POSITIONING
Process of establishing a brand, product, or service in the minds of a target audience relative to competitors by focusing on identifying unique attributes and benefits that differentiate an offering.
MARKETING STRATEGY
A comprehensive plan designed to achieve specific business objectives by identifying and targeting the right audience, understanding their needs, and creating value through tailored messaging, channels, and activities.
TACTICAL EXECUTION
Focuses on the “how” of marketing, ensuring that plans are efficiently translated into measurable results by implementing specific, short-term actions that align with a broader marketing strategy.
CUSTOMER JOURNEYS
Detailed representations of an ideal customer based on market research, demographics, and behavior analysis that enable companies to create more personalized and impactful marketing strategies.
Our Process
A FOUNDATION FOR MARKETING SUCCESS
Marketing that gets results requires a well-thought-out plan based on thorough knowledge of the market. Carefully crafted marketing campaigns delivered through the right marketing channels to the right customer segments are the key to successful marketing that shows measurable results.
Research & Analysis
Market research and business intelligence are the foundation of our approach, helping to identify pain points and market opportunities. Our analysis can help define your market postioning, create customer personas, and provide information about the serviceable obtainable market for the markets you currently serve as well as the potential for whitespace opportunities.
Strategic planning
We help our clients optimize their marketing goals and objectives by providing comprehensive guidance on high-level strategy that drives marketing tactics tailored to the specific needs of each client. We craft customer personas and develop customer journeys that include omni-channel marketing strategies designed to drive growth.
Execute & Monitor
Carefully crafted marketing campaigns delivered through the right marketing channels to the right customer segments are the key to successful marketing that shows measurable results. We understand that monitoring results and refining and reiterating tactics are key to executing marketing campaigns that drive revenue.